{"id":781,"date":"2021-08-27T15:28:17","date_gmt":"2021-08-27T13:28:17","guid":{"rendered":"https:\/\/test123456.nl\/?p=781"},"modified":"2023-12-08T11:10:34","modified_gmt":"2023-12-08T10:10:34","slug":"reistrends","status":"publish","type":"post","link":"https:\/\/test123456.nl\/nl\/travel-trends\/","title":{"rendered":"Reistrends: 17 kansen voor de reisindustrie"},"content":{"rendered":"

The travel industry is constantly evolving, and the pace of change is faster than ever, as emerging technology and shifting demographics alter expectations and standard practices. This has been further exacerbated by COVID-19, which has disrupted almost all aspects of travel. Of course, there are real opportunities for companies to keep pace with the latest travel trends and embrace new business methods.<\/em><\/p>\n

Why Is It Important to Keep Up With the Latest Travel Trends?<\/h2>\n

Staying on top of travel trends is vital for any business in the travel industry, whether in the hospitality sector, transport, or entertainment. Customers expect the businesses they patronize to offer the latest innovations. While fads may come and go, some travel trends indicate the direction of the industry; identifying and embracing these trends is vital to remaining relevant in the future.<\/p>\n

Key Takeaways:<\/span><\/p>\n

    \n
  1. Prioritization of Hygiene and Safety<\/a>: The outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions.<\/li>\n
  2. A Greater Focus on Leisure Travel<\/a>: The outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions.<\/li>\n
  3. Emphasis on Local (vs. International)<\/a>: The outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions.<\/li>\n
  4. Wider Adoption of Contactless Payments<\/a>: The outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions.<\/li>\n
  5. The Power of Virtual Reality<\/a>: The outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions.<\/li>\n<\/ol>\n

    5 Coronavirus-Related and More General Travel Trends<\/h2>\n

    The current and emerging travel trends can be broadly divided into trends that are related to the outbreak of COVID-19 and trends that are relevant at all times. In order to fully keep pace with the evolution of the travel industry, it is important to be aware of the trends within both of these categories.<\/p>\n

    Prioritisation of Hygiene and Safety<\/strong> – The COVID outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions, necessitating companies to implement and emphasize such measures in their marketing to ensure both public safety and positive brand perception. Read more<\/a><\/span><\/p>\n

    A Greater Focus on Leisure Travel<\/strong> – The travel industry is adapting to the cancellation of business events by shifting focus to leisure travel, prompting changes in marketing strategies to target families, groups, couples, and other demographics still interested in booking trips despite the pandemic. Read more<\/span><\/a><\/p>\n

    Emphasis on Local (vs. International)<\/strong> – Amid travel restrictions and international travel anxiety, a significant COVID-related travel trend involves prioritizing local customers, prompting businesses to tailor marketing messages and highlight features appealing to locals, such as gyms, saunas, Wi-Fi access, and rooms as temporary work offices, while still maintaining an international focus. Read more<\/span><\/a><\/p>\n

    Wider Adoption of Contactless Payments<\/strong> – Contactless payment, already a significant travel technology trend, has gained increased importance during COVID as it not only minimizes shared surfaces, aligning with hygiene measures, but also enhances convenience and expedites payment processes, fostering a sense of safety for customers and promoting spontaneous purchases to maximize revenue for travel businesses. Read more<\/span><\/a><\/p>\n

    The Power of Virtual Reality<\/strong> – Virtual reality technology, a breakthrough trend, plays a pivotal role in the travel industry, offering digital experiences that showcase destinations, properties, and attractions, providing certainty for travelers in the COVID era and facilitating corporate or event bookings by allowing customers to explore facilities remotely without the need for in-person visits. Read more<\/span><\/a><\/p>\n

    5 Coronavirus-Related and More General Travel Trends<\/h2>\n

    The current and emerging travel trends can be broadly divided into trends that are related to the outbreak of COVID-19 and trends that are relevant at all times. In order to fully keep pace with the evolution of the travel industry, it is important to be aware of the trends within both of these categories.<\/p>\n

    1. Prioritisation of Hygiene and Safety<\/strong><\/p>\n

    The COVID outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions, necessitating companies to implement and emphasize such measures in their marketing to ensure both public safety and positive brand perception. Read more<\/span><\/a><\/p>\n

    2. A Greater Focus on Leisure Travel<\/strong><\/p>\n

    The travel industry is adapting to the cancellation of business events by shifting focus to leisure travel, prompting changes in marketing strategies to target families, groups, couples, and other demographics still interested in booking trips despite the pandemic. Read more<\/span><\/a><\/p>\n

    3. Emphasis on Local (vs. International)<\/strong><\/p>\n

    Amid travel restrictions and international travel anxiety, a significant COVID-related travel trend involves prioritizing local customers, prompting businesses to tailor marketing messages and highlight features appealing to locals, such as gyms, saunas, Wi-Fi access, and rooms as temporary work offices, while still maintaining an international focus. Read more<\/span><\/a><\/p>\n

    4. Wider Adoption of Contactless Payments<\/strong><\/p>\n

    Contactless payment, already a significant travel technology trend, has gained increased importance during COVID as it not only minimizes shared surfaces, aligning with hygiene measures, but also enhances convenience and expedites payment processes, fostering a sense of safety for customers and promoting spontaneous purchases to maximize revenue for travel businesses. Read more<\/a><\/span><\/p>\n

    5. The Power of Virtual Reality<\/strong><\/p>\n

    Virtual reality technology, a breakthrough trend, plays a pivotal role in the travel industry, offering digital experiences that showcase destinations, properties, and attractions, providing certainty for travelers in the COVID era and facilitating corporate or event bookings by allowing customers to explore facilities remotely without the need for in-person visits. Read more<\/span><\/a><\/p>\n

    5 Coronavirus-Related and More General Travel Trends<\/h2>\n

    The current and emerging travel trends can be broadly divided into trends that are related to the outbreak of COVID-19 and trends that are relevant at all times. In order to fully keep pace with the evolution of the travel industry, it is important to be aware of the trends within both of these categories.<\/p>\n

    1. Prioritisation of Hygiene and Safety<\/strong><\/p>\n

    The COVID outbreak has heightened the importance of hygiene and safety measures in the travel industry, making them key factors in customer purchasing decisions, necessitating companies to implement and emphasize such measures in their marketing to ensure both public safety and positive brand perception.<\/p>\n

    <\/i><\/i><\/span>More Information<\/span><\/a><\/h3><\/div>
    <\/p>\n

    Since the beginning of the COVID outbreak, a focus has been placed on reducing the spread through hygiene and safety measures. Depending on the setting and local regulations, these measures may require travel industry companies to provide hand gel, facilitate social distancing, require mask-wearing and\/or generally improve cleanliness.<\/p>\n

    Clearly, both hygiene and safety measures have always been necessary, but they have emerged as one of the major travel trends because, against the backdrop of COVID, they are now a key focus area for customers when making purchasing decisions. With this in mind, it is critical that companies highlight hygiene and safety steps in their marketing content, and actually take the necessary actions to keep people safe and avoid negative publicity.<\/p>\n

    Read \u201cTips to Highlight Safety in Marketing & Guest Communication in Travel\u201d<\/a><\/span> for more information.<\/p>\n

    <\/div><\/div><\/div><\/div><\/div>\n

    <\/a>6 Travel Trends Associated With COVID<\/h2>\n

    Below, you can learn much more about some of the main travel trends that are connected to the coronavirus pandemic and the various ways it has disrupted travel and altered the behaviour of travellers.<\/p>\n

    1. Prioritisation of Hygiene and Safety<\/h3>\n

    Since the beginning of the COVID outbreak, a focus has been placed on reducing the spread through hygiene and safety measures. Depending on the setting and local regulations, these measures may require travel industry companies to provide hand gel, facilitate social distancing, require mask-wearing and\/or generally improve cleanliness.<\/p>\n

    Clearly, both hygiene and safety measures have always been necessary, but they have emerged as one of the major travel trends because, against the backdrop of COVID, they are now a key focus area for customers when making purchasing decisions. With this in mind, it is critical that companies highlight hygiene and safety steps in their marketing content, and actually take the necessary actions to keep people safe and avoid negative publicity.<\/p>\n

    Read “Tips to Highlight Safety in Marketing & Guest Communication in Travel”<\/a><\/span> for more information.<\/p>\n

    2. A Greater Focus on Leisure Travel<\/h3>\n

    One of the most significant travel trends to be aware of relates to business events. With travel restrictions, limits on household mixing in certain countries, and an emphasis on working from home, many of these events are being cancelled and fewer events are being booked in the first place. This is encouraging certain travel companies to adapt.<\/p>\n

    In some cases, those involved in travel management may wish to switch their focus away from business customers, towards leisure. While leisure travel has also been affected by the pandemic, there is still significant demand for travel, people within the same household are able to travel more easily, and holiday periods can still bring in customers.<\/p>\n

    In these situations, it may be necessary to make changes to your overall travel marketing strategy, placing a greater focus on families, groups of friends, couples and other demographics who may still be keen to book with you.<\/p>\n

    3. Emphasis on Local (vs. International)<\/h3>\n

    With travel restrictions and quarantine requirements in place in certain countries, along with more generalised anxiety around international travel, another of the major COVID related travel trends has involved emphasising local customers. In this context, local may mean travellers from your own country, or from a neighbouring country.<\/p>\n

    Focusing efforts locally may mean altering marketing messages to appeal to different audiences, and it can also involve promoting features that are likely to appeal more to locals. For hotels, for example, this could mean promoting facilities and features like gyms, saunas, Wi-Fi access and rooms as temporary work offices.<\/p>\n

    Of course, this does not mean turning your back on international customers entirely, but simply shifting your focus.<\/p>\n

    4. Wider Adoption of Contactless Payments<\/h3>\n

    Contactless payment has been a major travel technology trend for some time now, but the situation with COVID has made this even more important. Accepting contactless payments is a great way to convince your customers that you are taking the necessary steps to protect them by minimising the number of shared surfaces they need to touch.<\/p>\n

    Aside from the hygiene benefits of using contactless payments as much as possible, the technology can also provide travellers with greater convenience and a swifter payment process. This can also be useful for encouraging spontaneous purchases, which can help your travel business to maximise revenue.<\/p>\n

    Video: How Contactless Payments Work?<\/strong><\/h4>\n<\/div>